Empulse: Australian Brand Redefines Sustainable Fashion

By Timmy Thai, Contributor

Welcome to Empulse, where sustainable fashion is challanging the status quo. We create eco-friendly, trend-forward streetwear that lets you express your individuality without compromising the planet. In this article, we’ll take you behind the scenes—our story, our process, and what makes Empulse stand out in today’s fashion world.

The Birth of Empulse: Passion Meets Innovation

It all began with a lifelong passion for fashion. Our founders grew up in families of fashion store owners, learning about styles, trends, and craftsmanship from an early age. Their journey took them through design studios, factory space and corporate retail, where they gained valuable industry experience. 

In April 2023, after leaving the corporate world, they launched Empulse—a brand built on high-quality, trend-driven fashion with a focus on personalisation and sustainability. 

Empulse first focused on customised sports merchandise, from compression socks to gym and beach towels. However, intense competition from international brands limited creative freedom, clashing with our brand’s vision. This led us to pivot in 2024, embracing streetwear fashion, an industry that thrives on originality, cultural influence, and artistic expression—perfectly aligning with our vision. 

Authenticity in Every Design 

✅ Exclusive Artwork – We collaborate with top-tier designers and artists to create one-of-a-kind graphics. 
✅ Cultural Fusion – Our designs feature Asian and American streetwear aesthetics, incorporating bold typography, cultural motifs, and edgy colour palettes. 
✅ Statement Pieces – Unlike fast fashion, each piece is made to be timeless, artistic, and expressive, ensuring you stand out wherever you go. 

Our global network of designers ensures that we continually release fresh collections, tailored for unique styles and occasions throughout the year. 

In a world dominated by mass production, personalisation takes fashion to the next level. According to a study by the University of Texas customisation enhances a sense of control, and freedom improving consumer satisfaction. In fashion, this sense of control allows you to stand out with your own clothing, which is truly special in an industry filled with identical pieces. 

At Empulse, we offer custom-designed streetwear, allowing you to add your name, a special date, or personal artwork to our products. This meaningful, individualised approach challenges the fast fashion cycle, creating pieces that are both personal and long-lasting.  

We believe that this personalised fashion is not just meaningful-it is timeless. By adopting this approach, we challenge the fast fashion cycle to create pieces that are long-lasting.  

Made-To-Order: Fashion with a Purpose

Our Made-To-Order model ensures that each piece is crafted only when an order is placed. This allows us to: 

✔️ Reduce overproduction – Avoiding unnecessary waste. 
✔️ Ensure every item is unique to you – No excess stock, just high-quality, freshly made apparel. 

Why It Matters? 

Studies from Vox, reveal that 60% of all clothing ends up burned or in landfills. By adopting a Made-To-Order production process, Empulse takes a stand against textile waste, working towards a sustainable future.

Sustainable Streetwear Commitment

Beyond our Made-To-Order model, Empulse takes additional steps to create eco-conscious clothing: 

♻ Recycled Polyester 

🌱 Organic Cotton