Let’s face it—no one wants to work out and worry about their towel. In 2025, Aussies are taking their gym towel game to a whole new level. What used to be an afterthought is now a must-have accessory that’s smart, stylish, and hygienic. And the buzz? It’s all about antibacterial tech, sustainability, and bold design.

From Brisbane to Bondi, Australians are becoming more conscious of what touches their skin during a workout—and for good reason. A few years ago, fitness instructor Lola Wilson made headlines when she launched JYMJUNKI after suffering a staph infection from a gym towel. Her brand? A total game-changer: quick-drying, two-toned yoga towels made from recycled plastic bottles.

Facebook | JYMUNKI
It wasn’t just a wake-up call—it sparked a whole new movement.
The New Non-Negotiables: Hygiene, Sustainability & Style
These days, your gym towel has to do more than wipe away sweat. It needs to fight off bacteria, dry fast, and (let’s be honest) look good in your gym selfie. Enter high-performance towels made from Repreve® — a microfiber fabric spun from recycled plastic bottles.

Image from: sustain.asia
Brands like Gym Face are leading the charge with dual-sided towels (one for face, one for bench), antibacterial properties, and eco-conscious materials. Fitness fanatics are no longer settling for thin, smelly rags from the back of the cupboard. They want gear that keeps up—literally and stylistically. Great product, however be ready to spend big, they are not cheap.
Image from: gymface.com
So if you’re still rocking a faded bath towel in your gym bag, it’s time to level up.
Meet Empulse: Where Function Meets Fashion
At Empulse, we’ve taken everything Aussies love about next-gen gym towels and wrapped it in bold, punchy design. Our Empulse Gym Towels are available in 7 captivating colours—each designed to reflect your mood, your workout, or your personal style.
Made from high-absorbency microfiber, Empulse towels are lightweight, quick-drying, and machine-washable. Whether you're smashing a HIIT session or stretching it out in yoga, these towels are built to keep you dry—and fresh. Plus, the premium suade doesn’t just feel luxe; it adds grip and airflow, making it perfect for high-intensity workouts.
Explore the range on our Gym Towels Collection page and pick your favourite shade—from sleek charcoal and energising cobalt to calming sand and juicy lime. No fuss, no big price ticket and they fit everyones budget.
Why It Matters
Still not convinced? Here's why your next gym towel should be an upgrade:
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Bacteria builds up fast. Antibacterial or quick-drying towels reduce the risk of skin infections.
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Gyms are humid environments. That means odors, mold, and mildew. You need something that breathes.
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Your towel touches your face. Enough said.
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Style counts. A fresh towel in a great colour? Instant gym motivation.
Empulse is proudly Aussie, and we’re here to bring the same innovation you’ve seen in global towel trends right into your gym bag. With a focus on functionality, design, and sustainability, our towels help you train cleaner and harder—with way more style.
Final Rep
Your Empulse gym towels are more than a wipe-down. They are your frontline defense against germs and your secret weapon for a fresh, focused workout. In 2025, the message is clear: choose towels that work as hard as you do. Now available from $9.98, they are at half-price for a limited time only, shop whilst they last!
Ready to sweat in style?
Shop the Empulse Gym Towels now and find your colour.
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