Summer in Every Stitch: Inside the Empulse Swimwear Collection

Contributed by Timmy Thai

It starts with a breeze — warm, light, a little salty. Your skin still carries the heat of the sun. Sand clings to your ankles. There’s music in the distance and the soft shuffle of beach towels being shaken out. This isn’t just a scene; it’s a feeling. And every season, we chase it.

This summer, Empulse has captured that feeling — bottled it in color, texture, movement — and poured it into a collection that’s as thoughtful as it is beautiful. Think consciously made swimwear and over 40 made-to-order towels designed for movement, expression, and real moments in the sun.

From recycled plastic bottles spun into buttery-soft fabric, to customisable bikini tops and bottoms in shades of lilac, sage, and zebra-stripes, Empulse isn’t here to follow trends — it’s here to shape stories.

The Fit That Moves With You

What makes swimwear unforgettable? It’s not just how it looks — it’s how it feels.

Empulse swimwear isn’t made to sit still. It’s made to move, to swim, to stretch, to sunbathe, to travel. There are 19 men's swim shorts, each one designed with purpose — not just print. Whether you lean into the nostalgia of Pineapple Paradise, the sunset pinks of Turtle Trail, or prefer something understated like the Empulse Navy, there’s a story stitched into every seam.

These shorts are built from recycled polyester, made from post-consumer plastic bottles. They’re breathable, moisture-wicking, UPF 50+ sun safe, and so lightweight they dry before you even notice.

And the women’s bikini tops and bottoms? They’re artful, effortless, and completely mix-and-match. The Zebra Midnight Navy Top paired with wide-leg linen pants becomes a streetwear moment. The Lavender Dream triangle feels like a whisper of nostalgia. Each piece is sold separately — giving you the freedom to curate your perfect summer palette.

Where Fabric Meets Responsibility

Every Empulse swimwear piece is OEKO-TEX® 100 certified, meaning no harmful chemicals touch your skin. It’s also GRS-certified — Global Recycled Standard — so what you’re wearing not only looks good, but stands for something better.

These certifications aren’t just fine print. They reflect a bigger intention — fashion that doesn’t cost the planet more than it should. Fashion that listens, responds, and evolves.

And if we’re going to be honest — sustainability shouldn’t be a selling point anymore. It should be standard. Empulse just happens to make it look good too.

A Towel That Tells a Story

There’s something poetic about towels — the way they follow us through summer. Draped over lounge chairs, laid on sun-warmed concrete, wrapped around shoulders, stained with salt, scented with sunscreen.

Empulse’s towel range isn’t just an accessory. It’s a statement. With over 40 designs, from the playful minimalism of Cabana Moods, to the punchy tones of Empulse Sunset Palms, every towel is made to order — reducing waste, increasing intention. Don’t let that put you off — there’s hardly any wait. Over 90% of their products are made within just 2 business days of placing your order. Shipping times are in line with the rest of the industry and, like everyone else, they’re subject to the occasional whim of local postal services and weather conditions. It’s a small trade-off for making a big impact on the planet.

Each features a printed poly-cotton front that keeps colors bold and vibrant, and a lush terry cotton back that’s absorbent and cloud-soft. Wrap yourself up after a swim, or toss it over your shoulder with a book and a baguette — you’ll always look like you belong there.

Style Notes: From Beach to Brunch

Empulse pieces aren’t designed to live only at the beach. They’re transitional, adaptable, and elevated. Here's how we’re styling them this summer:

For Him:
Layer the Turtle Trail shorts with a crisp white short-sleeve button-down and neutral slides. Add a watch, a woven hat, and your go-to sunnies for a coastal-luxe finish. Featuring 50+UPF and Recycling materials, starting from $79, these are a bargin. 

For Her:
Pair the Zebra bikini top with a mesh midi skirt and oversized shirt, tied just above the waist. Finish with metallic sandals and a tote big enough for snacks, SPF, and a second towel (because you will want options).

And for both — turn your towel into a sarong, headwrap, or even an impromptu picnic blanket. The Sunset Palms might just steal the whole show.

Customise the Summer You Want

Want your initials on your swim shorts? A mantra on your towel? A custom phrase stitched into your bikini?

Empulse offers personalisation because style should feel like yours — not anyone else’s. Whether it’s subtle embroidery or bold lettering, it’s the detail that turns your outfit into something unforgettable. Start personalising here.

Wear. Rinse. Repeat.

Sustainability starts with care.
Here’s how to make your swimwear and towels last:

Swimwear:

• Rinse with cold water after each swim

• Use gentle soap (skip harsh detergents)

• Lay flat or hang dry in the shade

Towels:

• Machine wash cold

• Skip the tumble dryer — air dry instead

• Wash darks and lights separately to keep prints sharp

These small habits keep your pieces looking and feeling brand new — season after season.

Final Word: More Than a Season

Empulse isn’t chasing a moment — it’s building something longer lasting. This collection is about more than bikinis and beach towels. It’s about how you show up in the world. It’s about honouring your body, your taste, and the planet all in one.

So maybe this summer isn’t just about the beach. Maybe it’s about doing things differently. Dressing intentionally. Feeling good. And looking incredible while doing it.

Ready to pack your bags?
👙 Shop Men’s Swim Shorts
👙 Mix & Match Bikini Tops + Bottoms
🮺 Browse 40+ Towels

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