NXTGEN Collection
Cart
0
There’s a new wave washing over your favourite beaches—and it’s not just the swell. From Bondi to Venice Beach, eco-friendly swimwear is the summer essential for 2025. Whether you're diving into the ocean or just soaking up the sun, choosing a swimsuit that looks good and does good has never been easier.
We’ve rounded up the best eco-conscious swimwear brands redefining poolside fashion, with sustainability at the core. These aren’t just bikinis and boardshorts—they’re statements. Ready to make yours?
1. Empulse – Australia’s Coolest Ethical Swimwear Label
Empulse is turning heads for all the right reasons. This Melbourne-based streetwear label has expanded into swim with a line of men’s swimming shorts and women’s bikini separates that blend bold design with environmental edge.
What makes them stand out? Their swimwear is made using recycled polyester—repurposed from plastic waste—and each piece is produced via a print-on-demand process to avoid waste and excess stock. Plus, everything is shipped in compostable packaging, and the dyes are water-based, not chemical-heavy.
- Eco-Certified: OEKO-TEX 100 and Global Recycled Standard (GRS) certified, ensuring premium quality and responsible production.
- Quick-Drying & Stretchable: Four-way stretch fabric dries quickly and provides unrestricted movement for all-day comfort.
- Anti-Chafe Liner: Built-in breathable mesh liner prevents irritation, keeping you comfortable during every activity.
- Sun Protection: UPF 50+ fabric shields your skin from harmful UV rays, ideal for long sunny days.
Top pick: The ‘Aloha Hawaii’ Men’s Swim Shorts – made for summer storms, designed for conscious explorers.
2. Summersalt – USA’s Luxe Comfort Label
Summersalt is all about body-positive silhouettes and planet-positive fabrics. Their suits are made from recycled polyamide—think old fishing nets and fabric scraps—offering five times the strength and four times the compression of standard swimsuits.
Source: www.summersalt.com
They're ultra-flattering, super durable, and ship in 100% recycled packaging. Their vibrant colour-blocking styles make them an Insta fave across the U.S.
3. Zulu & Zephyr – Minimalist Vibes with a Sustainable Core
Source: zuluandzephyr.com | Tallow Green Linen
Zulu & Zephyr is one of Australia’s most consistent sustainable fashion leaders. Based in Byron Bay, they’ve committed to ethical production, and their swimwear often includes recycled ECONYL® fibers, plus a focus on long-lasting wear.
They’re not just sustainable—they’re timeless. Think neutral palettes, clean cuts, and coastal chic.
4. Reformation – Iconic Californian Cool
Source: www.thereformation.com | Wailea One Piece Swimsuit
Reformation brings their eco-luxe touch to swimwear too. Their swimsuits are made using regenerated nylon and deadstock fabrics, produced in facilities that offset carbon emissions.
If you're into strappy cuts, vintage glam, and styles you can wear from beach to bar, Ref’s got you.
5. Baiia – Reversible Swimwear, Double the Impact
Source: baiia.co | Valencia Reversible Bikini Bottoms
Baiia designs ultra-flattering reversible swimwear that adapts to your mood and setting. Each piece is made with OEKO-TEX® certified materials and recycled plastic fabrics, and the brand focuses heavily on inclusivity.
Their wrap tops and high-waisted bottoms offer structure, support, and style—all without hurting the planet.
What to Look For When Shopping Eco Swimwear
Not all green claims are created equal. When shopping sustainable swim, keep an eye out for:
-
Recycled materials: Like ECONYL®, REPREVE®, or post-consumer plastics.
-
Certifications: OEKO-TEX®, GRS (Global Recycled Standard), and B Corp.
-
Waste-conscious production: Think small batch, print-on-demand, or made-to-order.
-
Low-impact dyes & biodegradable packaging: Key to reducing your footprint.
Why It Matters More Than Ever
The fashion industry accounts for 10% of global carbon emissions—and swimwear, made mostly from synthetic fibres, has a big role to play. Choosing brands that repurpose materials, reduce water usage, and avoid mass production helps shift the industry forward.
When you shop brands like Empulse, you’re not just getting a bikini or boardies—you’re backing a movement.
Ready to dive in sustainably?
Start your search with Empulse’s eco-friendly swimwear collection here. Trust us—it’s worth the click.
